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I dream in digital.
MRKTG + Social Media awesomeness. MBA student and community manager @ Florida International University. We're on Tumblr too! www.fiu.tumblr.com
How to Find a Job That You Love and Where You Excel - Simon Sinek
-Capture Your Flag
(Source: captureyourflag.com)
How Mistake Enables Innovative Customer Service Apology - Richard Moross
In Chapter 10 of 17, entrepreneur, innovator and Moo.com founder Richard Moross shares why mistakes and apologies matter. If you are not making mistakes, you are not trying anything new, Moross notes.
**This past summer I had the pleasure of meeting Erik Michielsen, Founder/Producer/Host of Capture Your Flag. CYF is a library of videos dedicated to your personal and professional development.
Loyalty
Every week I spend a fair amount of time trying to get the best people to work for one of our portfolio companies. I’m always impressed when I talk to someone that wants to leave their company but uneasy about it because of loyalty (to the founders, employees, investors, etc). Leaving a job isn’t easy under any conditions. It’s not fun to walk into your office and tell people that gave you a chance and are now depending on you that it’s time to move on. My advice: if you are excited about a new opportunity (can’t sleep or think of anything except the new thing) then it’s time to go. It may not feel like the loyal thing to do but I believe it is. In your heart you don’t want to be there and the team at the current company really doesn’t want you to stay if that’s not your desire either. The best way to act in a way that is consistent with your sense of loyalty is to shoot straight and give your current employer/company plenty of transition time and support afterwards. They will appreciate it. Loyalty is something that is earned. Many loyal folks will say they will take a bullet for a former colleague or partner. I know that feeling all too well. That type of loyalty is something special.
This past summer I was looking for a job in the creative field. I heard about a position at a very prestigious agency in NYC from a friend-of-a-friend who was the younger step-sister of the person that was hiring. I’m not even going to try to explain that.
However, I took a shot and applied for the position. I found out later that I got it but I would have had to drop out of college and move to NYC immediately. NEGATIVE! Anyways, the application process proved to be really interesting and I stumbled upon one of the questions I answered in my Moleskine.
Q: What’s your writing style like?
Lots of Internet memes, injections of pop culture and offbeat humor. I hate following the AP Stylebook. Who needs rules, right?
Oh, and I like to write about creative marketing. A lot. You can see my work here -> www.betsysoler.com </plug>
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What was the point of this, you ask? In today’s modern age, employers don’t need an AP Stylebook stickler. They’re looking for “special” personalities who aren’t afraid to take a jab and wrangle words and ideas. They like it quick, dirty and full of character. They like sass. Not to mention, they’re also looking for your work. Are you publishing your work on the internet? Don’t be afraid if you don’t have a lot of subscribers or followers. They know talent when they see it.
The past couple of months have been full of adventure. I laughed a lot. I cried some. I traveled some more. I delved deeper into life. Most importantly, I took time off to refocus, restructure and reconnect with myself and the people that mean most to me.
After my father passed away in January, my priorities shifted. Things that mattered just didn’t matter anymore. Things that I took for granted, like health care and my family, suddenly meant everything me. And with graduation looming, these changes have been refreshing.
Which leads me to something important I have share…
I’m proud to announce I am the new Social Media Community Manager for Florida International University (FIU). After months of mutual courting, I decided this was the right decision to make. I had a lot of time to think things through, including other incredible job offers. However, FIU extended the all-too-rare opportunity to work on projects on an executive level and have the support of an incredible network to draw from while also honoring my salary requirements. In short, I’m beyond excited to join this very promising institution that is close and dear to my heart and work in the ever evolving world of social media.
I also want to thank Eduardo Merille, Matt Herzberger and Terry Witherell at FIU for all their support. <hug>
There you go. Cat’s out the bag. See you tomorrow morning.
