It’s funny how life works. As soon as you stop looking for something, it finds you instead. That applies to keys, careers and in this case love.
I met someone special last week when I was least expecting it. Actually, I met him the day after my Un-Valentine’s Day shindig. I’m still not even sure exactly how we met or who said what to whom. That’s all irrelevant and besides the point.
But who would have thought that meeting in a Starbucks parking lot would have led into this blog post and so much more.
I think of the big picture first, details later. Personally, it’s hard to follow the old objectives-goals-strategies-tactics plan. Our thought processes don’t function that way. Marketing is part business and part artistry. You have a vision and you go for it.
The more I started thinking of this, the more it got me wondering if I was the only one struggling with this conventional way of thinking. I asked this question on Twitter and got over 20 responses, mostly from creative directors and C-level executives responsible for the strategic business functions:
One particular answer stood out from the rest:
If you follow Tim Lovitt he is nothing short of humor and insights on making it happen in marketing. I would take his advice seriously.
And while I have decided to forego the traditional strategic fill-in-the-blanks, I still needed something to guide me ahead from my current state to my ideal end state. Hence, a strategic plan for the rest of us, which entails:
Draw: What is your ideal image or desired end state?
See: What is today’s situation? What is the gap from ideal and why?
Think: What are specific actions that must be taken to close the gap between today and ideal?
Plan: What resources are required to execute the activities?
I’m currently carrying around a green composition notebook with the pages folded over four times for each section. I jot down notes here and there as I place together the puzzle pieces for FIU’s digital future. This structured format allows me to start with the bigger picture, keep my focus and leave the details for last.
It also gives me time to work on FIU’s digital infrastructure and streamlining day-to-day functions for maximum efficiency while I think about what data means most to us in meeting our overall business objectives (notice that these are the overall marketing objectives; not social media objectives).
I’m interested in knowing how do you take your company’s functions from point A to B. What are your thoughts?
Why don't you just tell him that you like him?!?!?! I know he works with you, but maybe he feels the same and you are putting off what could potentially be an amazing relationship
There’s too much to risk at this point for something I’m not even sure either of us want to pursue. If he were to feel the same way about me, I would hope he would tell me if and when he’s ready. I’ve left that door open for a while and nothing has happened. I’m just not even going to think about it anymore. I don’t want to ruin the great working relationship we have going on right now.
For now he’ll just continue being my office eye candy. ;)