“You have one identity… The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example of a lack of integrity”—Mark Zuckerberg, Co-founder, CEO & President of Facebook
Kevin Thau, Twitter’s VP for business and corporate development, announced during a presentation at Nokia World 2010 today that everyone’s favorite micro-blogging network is not actually a social network.
It’s not, you say?
No, says Thau: Twitter is for news. Twitter is for content. Twitter is for information.
I’m going to go ahead and disagree with the recent Stanford graduate and now VP of Business Development here. Of course Twitter has changed the way news and content is distributed and consumed. The article gives plenty of great examples. However, he can’t take away from the fact that it has also altered the way we communicate and interact with each other, thus making it a social platform. Don’t you remember the early videos of Twitter?
You don’t need to even watch the video. Just take a look at your timeline and see how many of your friends are using the social platform to catch up with what’s happening in each other’s lives.
It only makes sense that Kevin would say this to publishers as he sells Twitter to them. However, he can’t ignore the fact that Twitter is indeed a social platform. Why else would we be sharing the news?